Don't Sizzle Fat, Sizzle-Lean

New post on Seattle 2.0 today:
Lou Gerstner had it wrong – the question is not whether or Elephants can dance. They can dance very well. The problem is that they’re usually listening to entirely different music than you are, and, if you’re not careful you’re going to get stomped.
Out of everything that's been involved with being the world's largest collection of sound bites and short quotes, the partnerships with the studios has been the most challenging and newest experience for me.