New post up today on Seattle 2.0:
Professionally produced media is undergoing dramatic changes driven by recent major business development deals. Some examples:
- Netflix signed an enormous deal with Relativity Media.
- Hulu is launching Hulu Plus to (finally) get Glee, The Office, and other full seasons of popular TV series to users on demand (rather than just the last five episodes).
- Redbox is planning an unlimited streaming service to compete with both of them.
However, in the rush to disrupt the existing models, people are forgetting the lesson learned in the music industry; aggregation of content provides the best experience for users and the biggest profit opportunity for the owners. Simply said: aggregation wins. >>
Whenever business model trumps user experience, the end users suffer. And that opens the door to your competitors.
