I must admit, even I, cynical TV watcher, was stopped when I saw this most recent campaign from BlueFly. No, it's not just because it's got a very pretty woman in it. Tons of ads do today. Nor is it because it's all about sex, even though it has practically nothing to do with the product (I assume it's clothing).
(As an aside, is it just me or have ad campaigns not only gotten more full of sex, but actually even less associated with the products? The other ad I saw about six million times last night was that DiSaronno one... which, entirely unnecesarily, features a woman giving a blow job to an ice cube. Give me a break. I'm sure every adult in human history has come to the conclusion that their generation was at least moderately more reserved than the current one and the world is going to hell, blah blah blah, but count me among those currently on that cliched bandwagon. I guess it's just strange that I'm now espousing that belief, despite spending my entire life up to this point vowing I never would.)
Anyhow, the thing that stopped me about it is that it’s not just full of sex… it’s actually Sexy. With a capital S. I’ve seen full length movies with naked women for 2 straight hours that doesn’t have the kind of elegancy and sexiness that this 30 second clip does (there’s a 90 second version as well on Youtube that I think is not quite as crisp (why was I have I seen movies with nothing but naked women in them for two hours, you might ask yourself. On this occasion, I believe the reason(s) for watching such a production can be found within the text of the question)). I find it surprising how immune one gets to quality (did I just call a commercial quality?) and how seeing something that works makes you realize how shitty everything else is.
Another aside, you want a great internet site idea? How about an IMDB that extends beyond movies & tv? I mean what if I wanted to see this woman in a movie, how would I know how to find her? Or there was a hilarious guy that my brother and I would joke about in a Visa commercial about 8 years ago, any chance of finding him again? Not likely.
I'll give this just one more shot and then I'm done.
