NYTimes magazine a couple of weeks ago:
"A bowl of apples is like a piece of art," says Tony Freytag, marketing director at Crunch Pak, an apple-processing company. "It's dispaly. People won't touch it. But you put out a tray of cut-up apples -- that's food."Beyond the genius science required to make cutting up apples work (which is remarkably complex), this is the gem of the piece. It's such a simple concept, but changing the form factor for things makes such a huge difference in usage. Those Go-Gurt guys realized the same thing. Just brilliant.