Funny little commentary on TMQ this week (about half way down)about airplane seats. It’s very true that the airlines give you practically no room, and that we, as the buying public, are the only ones to blame. If you really wanted the extra 3 inches, why not buy seats on a carrier that talks about it? I wonder what the focus groups are like:
<o:p></o:p>“I hate the seats”
“I hate the food”
“I hate the time it takes me to check in”
“The schedule sucks.”
<o:p> </o:p>A marketer might leave thinking they know how to improve the customer’s experience. Unless (or until) they ask the customers, would you pay 20% more if you could get more space, more/better food, etc?
<o:p> </o:p>“No”
“No”
“No”
“No”
It’s like a self-fulfilling prophecy. Of course you’re going to hate air travel, you’re not willing to pay for any thing better! One thing that’s always galled me is people who complain when you lean back. Excuse me, it’s part of the seat. If you did not want to deal with someone leaving back, you should have booked a bulk-head/exit row or first/business class. Don’t complain to me because you’re cheap.
D