Bravo JetBlue

Well, the most recent flight on JetBlue wasn’t quite as good as I had hoped. Everything went great on the flight, but while I expected to watch the Thursday night lineup on NBC, instead I fell asleep for a fitful night’s rest – apparently getting older really does make it harder to fall asleep (and stay asleep) on the plane. In the olden days, I could curl up bent over on the tray table and sleep for hours. Now, my back already hurts.

But walking out into the JetBlue terminal at JFK, they deserve SERIOUS commendation on having an end-to-end brand experience. Gone are the totally generic chairs, walls, etc, with customized and very nice looking ports for laptops, food, markets – even customer service. Great look, giving the right stuff away for free (wifi, power), appropriate layout (food in one place, that doesn’t feel like a communist market) – I must say it must have been difficult to put together an ROI on this, but it’s worth it for me.

And they’re not even paying me. In fact, I’m paying them! Now if I could only find a replacement power cord for my laptop.

D