Two of the internet's most valuable brands have clearly achieved that status: Java and Google. Could you imagine a PC that couldn't access Java services? Or how about a browser that couldn't get to Google? My view, either would be a tough sell. Other programming, such as Macromedia Flash, Firefox and OpenOffice are in the same league - along with services such as Yahoo.com, eBay, or AOL.com.
Let's talk about the "copying" theory first. Five years ago, Bill Gates shook up the industry by announcing a dual-pronged strategy -- all productivity apps seamlessly integrated into the universal canvas of the web, and the "web as a platform". This wasn't vapor, this was what I used every day. Five years ago, I did not have Office installed on my machine. I used an app that combined word processing, IM, telephony, and e-mail in a single universal canvas (with cool contextual side-menu), all running in my web browser. We decided not to ship it at that time, but it had nothing to do with product quality or feasibility.
Now fast forward to 2005. A bunch of people who worked on that project are now at Google, and rumors fly around about "bricking over" MSFT by shipping productivity apps on the web. At the same time, pundits run around talking about "web as a platform", ripping off Bill's 2000 vision wholesale without giving credit. Give me a break. Clearly what is happening is a bit different than Bill laid out in 2000, but the amount that is exactly the same is stunning (almost depressing; where is the originality and creativity?)
Another example is Google Earth vs. Virtual Earth. VE shipped slightly after Google Earth, but do people really think MSFT saw Google Earth and then "real quick like" copied the whole thing in a month or two? The company must really be invincible. Or take Messenger, which has been shipping new releases three times a year. Google just shipped their first version. Please don't say we pre-emptively copied Google.
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